Music news of 2010: Eminem To Appear In Lipton Claymation Super Bowl Ad

Monday, January 31, 2011

Eminem To Appear In Lipton Claymation Super Bowl Ad

Rapper is latest star to appear in Brisk beverage commercials.
By Gil Kaufman

Eminem
Photo: John Shearer/ WireImage

The Black Eyed Peas and Justin Bieber may have some additional superstar company on Sunday. Eminem will make an appearance during the Super Bowl in a commercial for Lipton Brisk Iced Tea, the New York Post reported on Monday (January 31).

For a reported $1 million payday, Em will be remade into a claymation character in a commercial described by an unnamed insider as "very funny." While it's a rare promotional gig for the press-shy Detroit MC, he's the latest star to appear in the series of stop-motion ads for the beverage, following previous spots starring metal icon Ozzy Osbourne — who is set to co-star with Bieber in a Super Bowl commercial for Best Buy — and go-to tattooed bad-guy actor Danny Trejo ("Machete").

Spokespersons for Eminem and Brisk parent company Unilever could not be reached for comment at press time about the ad, but it's certainly expected to be a step up from the joke infomercial he did last year to help launch Recovery.

The Lipton commercial reportedly showcases a day in the life of Eminem. And after five years of reclusive behavior, Eminem appears poised to come out of his shell a bit more. He recently signed rapper Yelawolf and group Slaughterhouse to his Shady Records label. On the film front, he's signed to star as a boxer in the drama "Southpaw" and is reportedly in talks to star as an ex-con in the movie "Random Acts of Violence."

Eminem's also slated to perform at the Grammy Awards on February 13, where he's got a leading 10 nominations, including the coveted Album of the Year for his comeback effort, Recovery. The rapper appears in a touching 30-second spot that promotes the awards show and showcases his legacy, from the loss of friend and fellow MC Proof to his struggles through drug dependency and his rise back to the top of the hip-hop game.

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